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MARKETING

Head of Marketing

Hybrid in Chicago or remote in US/Canada

ABOUT SONGFINCH

We believe music has the power to kindle emotions, transform moments and make truly unforgettable memories. 

Today we…

• Have helped bring over 350,000 emotive experiences like this to life with custom music 
• Are a proud partner to a curated community of 1,200+ talented artists who have earned more than $40M creating on our platform
• Have an AI-assisted music engine that powers a range of B2C and B2B2C offerings
• Have enormous upside and growth potential (even though we’ve already experienced ~24,000% 3-year growth as Inc 5000’s fastest growing D2C company in the US)

Come play a major role in our next chapter and help us continue to reshape the future of music!

ABOUT THE ROLE

As Head of Marketing, you’ll build and lead the marketing function to significantly drive demand, improve customer retention, and unlock the potential of our current and future offerings. Your leadership will be instrumental in accelerating our mission and driving towards profitable growth. 

KEY OUTCOMES

OUTCOME #1: Build and scale the Songfinch Marketing team and infrastructure

• Identify roles and infrastructure needed to achieve team and company goals 
• Recruit, retain, develop and lead a team of talented high-performing marketing professionals
• Establish high-output xfn teams across Marketing, Product and Experience

OUTCOME #2: Increase demand to grow revenue 200% over the next 24 months

• Implement improved funnel strategies on current channels 
• Improve channel mix and widen top of funnel by testing and scaling new channels across multiple mediums  
• Partner with Product to improve and maximize product-led user acquisition, retention and growth
• Improve utilization of very sizable email/SMS lists 

OUTCOME #3: Increase retention and drive customer LTV

• Leverage alt product offerings, add-on upsells and retargeting strategies to drive additional revenue from past and future customer base 
• Use Instant Song engine to sell products that cater towards lower price point gifting occasions/relationships
• Establish programs that drive order upsell by focusing on customer journey phases post-purchase

OUTCOME #4: Create and execute brand and GTM strategies for current and future product offerings

• Develop product marketing function to build awareness around new offerings and product features  
• Transition/elevate brand from “cool custom song product I saw on Facebook” to a multi-offering, personalized gifting company that delivers unforgettable emotive music experiences to customers
• Level up creative strategy - How do we evolve from UGC reveal moments as our core content driver?

TEAM

This role reports directly to our CEO while leading and managing our Marketing team.

COMPETENCIES

You have 8-12+ years of experience in product-led, B2C ecommerce companies in which you’ve developed and executed strategies and built and managed teams through significant growth phases. Our ideal candidate:

• You have extensive hands-on performance marketing experience in which you’ve scaled to large spend levels across many channels.
• You’re obsessed with data and are constantly looking for ways to gain an advantage/find an angle. You recognize signals that others may not and aren’t afraid to audible away from previous assumptions. 
• You operate with an owner’s mindset and bring a level of stewardship and resourcefulness while being fully accountable to personal and team outcomes.   
• You have a true passion for progress. Whether it’s making fractional daily improvements or significant leaps forward from major breakthroughs, you’re driven deeply by continuous improvement.  
• You believe action is the ultimate unlock. For you, finding something that doesn’t work is as valuable as finding something that does. 
• You have a player/coach leadership style. You thrive at the strategy and planning level and also feel at home executing alongside your team.
• You communicate with extreme clarity and act with extreme urgency, leveling up your team and the entire company.

COMPENSATION

The Head of Marketing role may span a range of experience and expertise. During our interview process, we will review your background and local market data and use a mix of qualitative assessments to determine where you fall in our salary range. We will discuss compensation early and be transparent throughout the hiring process. 

The salary for this role ranges from $230,000 to $260,000. The salary range does not reflect total compensation, which encompasses base salary, benefits, and company stock options. Benefits include...

• Medical, dental and vision insurance - 75% coverage for you and dependents 
• 401(k) plan
• Flexible PTO
• Custom MacBook Pro and gear setup 
• Unlimited access to in-office recording studio for personal projects 
• Frequent in-office artist performances 

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